Core SaaS Research

Intense research studies (30k+ words) on core concepts in SaaS by those who think about these topics more than anyone else. Good for gaining competency.

The Anatomy of a SaaS Marketing Site
Hiten Shah
Founder, Crazy Egg & Kissmetrics
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The Anatomy of SaaS Pricing Strategy
Patrick Campbell
Founder, Price Intelligently

Coming May 15

The Anatomy of SaaS User Onboarding
Jonathan Kim
Founder, Appcues

Coming June 15

SaaS Benchmarks and Market Data

Real benchmarks that go beyond simple anecdotal data to give you the data you need to understand where you stack up and where you should focus your efforts.

A comprehensive look at SaaS churn
ProfitWell
A study of 1k+ SaaS companies

Coming April 21

A deeper dive on SaaS growth rate
ProfitWell
A study of 1k+ SaaS companies

Coming April 28

Comparing annual & monthly MRR proportions
ProfitWell
A study of 1.5k SaaS companies

Coming May 5

In-depth SaaS Case Studies

Case studies that utilize interviews and external data collection to explore how particular SaaS companies are doing so well or are floundering for growth.

How Lyft can kill Uber, a customer study
Patrick Campbell
Founder, Price Intelligently

Coming April 25

A deep dive on Slack's success
Assorted Authors
UserTesting, Hiten Shah, ProfitWell

Coming May 2

3 Customer funded
"overnight" successes
Peter Zotto
Founder, Price Intelligently

Coming May 9